News 2010 Nov, 18
Movers & Shakers Interview with Jan Bastian, Chief Executive Officer, VOIPFUTURE
November 18, 2010 - Conducted by Olga Yashkova, Program Manager,Communications Test and Measurement Group
Olga Yashkova (OY): VOIPFUTURE has been recognized as an emerging company making significant moves in the VoIP monitoring and service assurance market. How would you describe the current state of this market?
Jan Bastian (JB): VoIP monitoring is gaining significant market momentum as IP is moving into all domains of voice communications. VoIP quality is influenced by numerous factors, which are new to most Communication Service Providers (CSP) and enterprises. Impairments with negative effects on voice quality can be introduced by a CSP’s own infrastructure, services from third parties and also by the end-customers’ own environments. End-customers are sensitive to quality degradation. Voice quality is therefore becoming a key factor for customer satisfaction. The ability to monitor and control VoIP quality is becoming the essence of service quality management and customer experience management. A CSP with an effective service assurance solution achieves higher customer retention and a more attractive service offering, which is crucial in today’s highly competitive telecommunications business. To summarize, the growing business impact of voice services running over IP networks is accelerating the demand for effective VoIP monitoring solutions.
OY: What is your opinion of current market or technological trends in the VoIP service assurance market?
JB: Poor voice quality is not tolerated by customers...